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Tour Ops technology

The tour, visible. The problems, owned.

Live truck tracking, issue management, automated tools and a company-built communications platform. The systems that bring next-level operations to a traditional touring model.

LiveTour Ops

Leg 14 · Toronto, ON Montréal, QC

  • TRK 01LightingETA 05:40On schedule
  • TRK 02AudioETA 05:52On schedule
  • TRK 03VideoETA 06:15Rerouted
  • TRK 04MerchDockedLoad-in 08:00
  • TRK 05VIPStagedGuest area set

Illustrative view of our operations platform.

Four capabilities

Built by a touring company, for touring.

Visibility

Live truck tracking

Our operations team sees every truck on every leg in real time. Arrival planning, staging and updates to production are based on where the trucks actually are, not where someone thinks they are.

  • Real-time position on every truck
  • Proactive arrival updates
  • Brokers get visibility they can share
Accountability

Issue ownership

Every issue has a lifecycle and an owner. From the moment a driver reports it to the moment it is resolved, one person is responsible, and production knows who that is.

  • Report, own, respond, resolve
  • A named owner on every issue
  • Lessons saved for the next visit
Automation

Automated tools & software

The routine work runs itself, so our people can focus on the show. Status updates, paperwork and schedule checks happen without anyone having to chase them.

  • Automated status notifications
  • Digital documents and records
  • Schedule and routing checks
Communication

Company-built comms platform

We built our own communications platform for the way tours actually talk. Structured channels keep the right people informed without flooding everyone else.

  • Driver to driver
  • Driver to lead
  • Lead to production

Issue ownership

Every issue has an owner.

Problems happen on tour. What matters is how fast they are owned, how clearly they are communicated and how completely they are resolved.

  1. 01 ��� Report

    Flagged from the road

    A driver or lead raises the issue on our platform the moment it appears.

  2. 02 · Own

    A name attached

    An owner accepts responsibility and becomes the single point of contact.

  3. 03 · Respond

    A real plan

    Options are worked, drivers are directed and production is informed.

  4. 04 · Resolve

    Closed and captured

    The issue is closed out and what we learned travels to the next stop.

Communications platform

The right message, to the right people.

Group chats break down at tour scale. Our platform gives every conversation a lane, so critical information reaches production fast and nothing gets lost between trucks.

Tier 1

Driver ↔ Driver

Road conditions, venue approaches, clearances and the practical detail that keeps a convoy together.

Tier 2

Driver ↔ Lead

Staging order, timing, direction and escalation. The lead keeps the fleet coordinated as one unit.

Tier 3

Lead ↔ Production

One clear line to the production team with status, changes and decisions, without the noise.

Traditional touring vs. the Running Turtle way

There are lots of ways to get trucks to a venue. There is one way to run a tour.

AreaTraditional modelThe Running Turtle way
DriversFreight drivers learning the industry on your tour.Entertainment specialists who already know the dock, the pack and the room.
VisibilityCall the driver and hope for an answer.Live truck tracking and proactive updates to the people who need them.
ProblemsReported, then passed around until someone picks it up.Owned by a named person from first report to final resolution.
CommunicationScattered texts, group chats and missed calls.A company-built platform connecting drivers, leads and production.
KnowledgeLost between stops and between tours.Captured, shared and carried into the next city.

The next move

Put Tour Ops behind your next tour.

Tell us about the routing and the team. We will show you how visibility, ownership and communication work on your production.